Wild Desert flower

I shared close picture of its flowers last week. Today I realized I didn't show the plant itself.

First I saw this in the middle of desert at one of safari tour. I thought it is just overthere not here in the city. But I forget one fact that this city was also desert like that.. All those fancy buildings, parks, hotels and highways there was sand and wild plants like this. I am not sure if this one will survive after they completely done Jumeirah Cornish project.