I think they were not much creative, while they choose the name :)
It is located next to the Mall of Emirates.
"the celebration of Ramadan spans an entire month, making it stand out amongst other occasions that usually occur for a shorter span of time. The notion of a month interval was used to construct a geometric formal system which abstracts the periodical event while replacing its time perception into a visual and a physical representation of what a month could look like - had it been a physical object"